diff --git a/frontend/index.html b/frontend/index.html
index 1706f13..9f5744e 100644
--- a/frontend/index.html
+++ b/frontend/index.html
@@ -6,6 +6,7 @@
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0" />
     <meta name="theme-color" content="#e82517" />
+    <meta name="application-name" content="Toothless' TSS Bot" />
     <style>
       html { background: #130d08; }
       html[data-theme="dark"] { background: #130d08; color-scheme: dark; }
@@ -105,25 +106,37 @@
     />
     <meta
       name="keywords"
-      content="TSS Bot, Toothless TSS Bot, War Thunder TSS, TSS leaderboard, TSS battle logs, TSS teams"
+      content="War Thunder TSS, Tournament Service, TSS leaderboard, TSS teams, TSS battle logs, War Thunder tournaments, Toothless TSS Bot"
     />
     <meta name="author" content="Toothless' TSS Bot" />
     <meta name="robots" content="__SEO_ROBOTS__" />
     <link rel="canonical" href="__SEO_CANONICAL__" />
 
     <meta property="og:site_name" content="Toothless' TSS Bot" />
-    <meta property="og:type" content="website" />
+    <meta property="og:locale" content="en_GB" />
+    <meta property="og:type" content="__SEO_OG_TYPE__" />
     <meta property="og:url" content="__SEO_CANONICAL__" />
     <meta property="og:title" content="__SEO_TITLE__" />
     <meta
       property="og:description"
       content="__SEO_DESCRIPTION__"
     />
+    <meta property="og:image" content="__SEO_IMAGE__" />
+    <meta property="og:image:secure_url" content="__SEO_IMAGE__" />
+    <meta property="og:image:type" content="image/png" />
+    <meta property="og:image:width" content="1200" />
+    <meta property="og:image:height" content="630" />
+    <meta property="og:image:alt" content="Toothless' TSS Bot War Thunder TSS dashboard" />
+    <meta property="article:author" content="__SEO_AUTHOR__" />
+    <meta property="article:published_time" content="__SEO_PUBLISHED_TIME__" />
+    <meta property="article:modified_time" content="__SEO_MODIFIED_TIME__" />
+    <meta name="twitter:card" content="summary_large_image" />
     <meta name="twitter:title" content="__SEO_TITLE__" />
     <meta
       name="twitter:description"
       content="__SEO_DESCRIPTION__"
     />
+    <meta name="twitter:image" content="__SEO_IMAGE__" />
     <link rel="icon" type="image/svg+xml" href="/embed-icon.svg" />
     <link rel="apple-touch-icon" href="/embed-icon.svg" />
     <script type="application/ld+json" id="site-structured-data">
diff --git a/frontend/public/embed.png b/frontend/public/embed.png
new file mode 100644
index 0000000..8704d2e
Binary files /dev/null and b/frontend/public/embed.png differ
diff --git a/frontend/src/App.jsx b/frontend/src/App.jsx
index 9c1410e..74d7373 100644
--- a/frontend/src/App.jsx
+++ b/frontend/src/App.jsx
@@ -57,6 +57,9 @@ const themePreferenceKey = 'tssbot.theme'
 const themePreferenceCookie = 'tssbot_theme'
 const liveRefreshMs = 15000
 const siteVersion = import.meta.env.VITE_SITE_VERSION || '1.0.0'
+const seoImagePath = '/embed.png'
+const indexRobots = 'index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1'
+const noindexRobots = 'noindex, follow'
 
 const turnstileSiteKey = import.meta.env.VITE_TURNSTILE_SITE_KEY || ''
 const siteGateSetting = import.meta.env.VITE_SITE_GATE
@@ -893,6 +896,14 @@ function canonicalPathForRoute(route) {
   return '/'
 }
 
+function seoImageUrl() {
+  return `${currentPublicOrigin()}${seoImagePath}`
+}
+
+function openGraphType(seo) {
+  return seo.type === 'BlogPosting' ? 'article' : 'website'
+}
+
 function seoForRoute(route, profileDetail = null) {
   const teamName =
     route.page === 'team'
@@ -908,116 +919,134 @@ function seoForRoute(route, profileDetail = null) {
       teamBattles ? `${formatNumber(teamBattles)} battles` : '',
     ].filter(Boolean)
     return {
-      title: `${teamName} TSS Team Profile | Toothless' TSS Bot`,
+      title: `${teamName} War Thunder TSS Team Profile | Toothless' TSS Bot`,
       description: stats.length
-        ? `${teamName} TSS team profile with ${stats.join(', ')}, roster details, battle history, and recent War Thunder squadron activity.`
-        : `${teamName} TSS team profile with roster details, battle history, and recent War Thunder squadron activity.`,
-      robots: 'index, follow',
+        ? `${teamName} War Thunder TSS team profile with ${stats.join(', ')}, roster details, battle history, and recent squadron activity.`
+        : `${teamName} War Thunder TSS team profile with roster details, battle history, and recent squadron activity.`,
+      robots: indexRobots,
       path: canonicalPathForRoute({ ...route, teamName }),
+      type: 'ProfilePage',
     }
   }
 
   if (route.page === 'player' && route.uid) {
     return {
       title: `Player ${route.uid} | Toothless' TSS Bot`,
-      description: `TSS career stats for player ${route.uid} — battles, win rate, kills, and teams seen with.`,
-      robots: 'noindex, follow',
+      description: `War Thunder TSS career stats for player ${route.uid}: battles, win rate, kills, and teams seen with.`,
+      robots: noindexRobots,
       path: canonicalPathForRoute(route),
+      type: 'ProfilePage',
     }
   }
 
   if (route.page === 'game' && route.gameId) {
     return {
       title: `Game ${route.gameId} | Toothless' TSS Bot`,
-      description: `TSS battle log details for game ${route.gameId}, including participants, map, player counts, and combat stats.`,
-      robots: 'noindex, follow',
+      description: `War Thunder TSS battle log details for game ${route.gameId}, including participants, map, player counts, and combat stats.`,
+      robots: noindexRobots,
       path: canonicalPathForRoute(route),
+      type: 'WebPage',
     }
   }
 
   if (route.page === 'tournament' && route.tournamentId) {
     return {
-      title: `Tournament ${route.tournamentId} | Toothless' TSS Bot`,
-      description: `TSS tournament ${route.tournamentId} bracket, matches, standings, and games tracked by Toothless' TSS Bot.`,
-      robots: 'index, follow',
+      title: `War Thunder TSS Tournament ${route.tournamentId} | Toothless' TSS Bot`,
+      description: `War Thunder TSS tournament ${route.tournamentId} bracket, matches, standings, and games tracked by Toothless' TSS Bot.`,
+      robots: indexRobots,
       path: canonicalPathForRoute(route),
+      type: 'CollectionPage',
     }
   }
 
   const byPage = {
     teams: {
-      title: "TSS Team Leaderboard | Toothless' TSS Bot",
-      description: 'Browse the live TSS team leaderboard, compare War Thunder squadron rankings, points, players, and recent team activity.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Team Leaderboard | Toothless' TSS Bot",
+      description: 'Browse the live War Thunder TSS team leaderboard with squadron rankings, points, players, win rates, battles, and recent activity.',
+      robots: indexRobots,
       path: '/teams',
+      type: 'CollectionPage',
     },
     players: {
-      title: "TSS Player Leaderboard | Toothless' TSS Bot",
-      description: 'Browse the TSS player leaderboard, compare War Thunder player score, kills, win rate, KDR, and battle activity.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Player Leaderboard | Toothless' TSS Bot",
+      description: 'Browse the War Thunder TSS player leaderboard and compare player score, kills, assists, win rate, KDR, teams, and battle activity.',
+      robots: indexRobots,
       path: '/players',
+      type: 'CollectionPage',
     },
     'battle-logs': {
-      title: "TSS Battle Logs | Toothless' TSS Bot",
-      description: 'Read recent TSS battle logs with team names, map history, player counts, battle times, and War Thunder match context.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Battle Logs | Toothless' TSS Bot",
+      description: 'Read recent War Thunder TSS battle logs with teams, maps, player counts, battle times, replays, and match context.',
+      robots: indexRobots,
       path: '/battle-logs',
+      type: 'CollectionPage',
     },
     'tournaments-list': {
-      title: "TSS Tournaments | Toothless' TSS Bot",
-      description: 'Browse tracked TSS tournaments with authoritative brackets, standings, and linked replay availability.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Tournaments | Brackets and Standings",
+      description: "Browse War Thunder TSS tournaments with brackets, standings, teams, matches, and replay links tracked by Toothless' TSS Bot.",
+      robots: indexRobots,
       path: '/tournaments',
+      type: 'CollectionPage',
     },
     blog: {
-      title: "TSS Bot Blog | Toothless' TSS Bot",
-      description: 'News, updates, and announcements from Toothless TSS Bot.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Bot Blog | Toothless' TSS Bot",
+      description: 'News, feature updates, tournament tracking notes, and War Thunder TSS Bot announcements from Toothless TSS Bot.',
+      robots: indexRobots,
       path: '/blog',
+      type: 'Blog',
     },
     'blog-post': {
       title: `${blogPostsBySlug.get(route.slug)?.title || 'Blog post'} | Toothless' TSS Bot`,
       description: blogPostsBySlug.get(route.slug)?.excerpt || 'News and updates from Toothless TSS Bot.',
-      robots: blogPostsBySlug.has(route.slug) ? 'index, follow' : 'noindex, follow',
+      robots: blogPostsBySlug.has(route.slug) ? indexRobots : noindexRobots,
       path: route.slug ? blogPostPath(route.slug) : '/blog',
+      type: 'BlogPosting',
+      publishedAt: blogPostsBySlug.get(route.slug)?.date || '',
+      author: blogPostsBySlug.get(route.slug)?.author || "Toothless' TSS Bot",
     },
     uptime: {
       title: "TSS Bot Uptime Status | Toothless' TSS Bot",
       description: 'Check Toothless TSS Bot uptime, API health, TSS data proxy status, and recent availability history.',
-      robots: 'index, follow',
+      robots: indexRobots,
       path: '/uptime',
+      type: 'WebPage',
     },
     viewers: {
       title: "Viewer Analytics | Toothless' TSS Bot",
       description: 'Opt-in viewer analytics for Toothless TSS Bot, including active pages, broad device signals, and privacy-safe activity trends.',
-      robots: 'noindex, follow',
+      robots: noindexRobots,
       path: '/viewers',
+      type: 'WebPage',
     },
     privacy: {
       title: "Privacy Notice | Toothless' TSS Bot",
       description: 'How Toothless TSS Bot handles cookies, opt-in analytics, viewer data, retention, deletion, and privacy rights.',
-      robots: 'index, follow',
+      robots: indexRobots,
       path: '/privacy',
+      type: 'WebPage',
     },
     docs: {
       title: "Docs | Toothless' TSS Bot",
       description: 'Documentation and command reference for Toothless TSS Bot.',
-      robots: 'noindex, follow',
+      robots: noindexRobots,
       path: '/docs',
+      type: 'WebPage',
     },
     settings: {
       title: "Settings | Toothless' TSS Bot",
       description: 'Customize layout and appearance preferences for Toothless TSS Bot, including custom theme accent colors.',
       robots: 'noindex, nofollow',
       path: '/settings',
+      type: 'WebPage',
     },
   }
 
   return byPage[route.page] || {
-    title: "Toothless' TSS Bot | Live TSS Leaderboards and Battle Logs",
-    description: 'Live War Thunder TSS team leaderboards, battle logs, team profiles, uptime, and privacy-safe viewer analytics from Toothless TSS Bot.',
-    robots: 'index, follow',
+    title: "War Thunder TSS Leaderboards, Teams and Battle Logs | Toothless' TSS Bot",
+    description: 'Track War Thunder Tournament Service teams, live TSS leaderboards, squadron profiles, battle logs, player stats, and tournament brackets.',
+    robots: indexRobots,
     path: '/',
+    type: 'WebApplication',
   }
 }
 
@@ -1045,13 +1074,18 @@ function upsertLink(rel, href) {
 
 function structuredDataForSeo(seo, canonicalUrl) {
   const base = currentPublicOrigin()
+  const siteId = `${base}/#website`
+  const pageId = `${canonicalUrl}#webpage`
+  const imageUrl = seoImageUrl()
   const items = [
     {
       '@context': 'https://schema.org',
       '@type': 'WebSite',
+      '@id': siteId,
       name: "Toothless' TSS Bot",
+      alternateName: ['TSS Bot', 'War Thunder TSS Bot', 'Toothless TSS Bot'],
       url: `${base}/`,
-      description: "Live War Thunder TSS leaderboards, battle logs, and team profiles.",
+      description: 'Live War Thunder Tournament Service leaderboards, battle logs, tournaments, and team profiles.',
       potentialAction: {
         '@type': 'SearchAction',
         target: `${base}/teams/{search_term_string}`,
@@ -1060,18 +1094,64 @@ function structuredDataForSeo(seo, canonicalUrl) {
     },
     {
       '@context': 'https://schema.org',
-      '@type': 'WebPage',
+      '@type': seo.type || 'WebPage',
+      '@id': pageId,
       name: seo.title,
       url: canonicalUrl,
       description: seo.description,
+      image: imageUrl,
       isPartOf: {
-        '@type': 'WebSite',
-        name: "Toothless' TSS Bot",
-        url: `${base}/`,
+        '@id': siteId,
       },
     },
+    {
+      '@context': 'https://schema.org',
+      '@type': 'BreadcrumbList',
+      itemListElement: [
+        {
+          '@type': 'ListItem',
+          position: 1,
+          name: 'Home',
+          item: `${base}/`,
+        },
+        ...(seo.path === '/' ? [] : [{
+          '@type': 'ListItem',
+          position: 2,
+          name: seo.title.replace(/\s+\|\s+Toothless' TSS Bot$/, ''),
+          item: canonicalUrl,
+        }]),
+      ],
+    },
   ]
 
+  if (seo.type === 'BlogPosting') {
+    items.push({
+      '@context': 'https://schema.org',
+      '@type': 'BlogPosting',
+      headline: seo.title.replace(/\s+\|\s+Toothless' TSS Bot$/, ''),
+      description: seo.description,
+      url: canonicalUrl,
+      image: imageUrl,
+      datePublished: seo.publishedAt || undefined,
+      dateModified: seo.publishedAt || undefined,
+      author: {
+        '@type': 'Person',
+        name: seo.author || "Toothless' TSS Bot",
+      },
+      publisher: {
+        '@type': 'Organization',
+        name: "Toothless' TSS Bot",
+        logo: {
+          '@type': 'ImageObject',
+          url: imageUrl,
+        },
+      },
+      mainEntityOfPage: {
+        '@id': pageId,
+      },
+    })
+  }
+
   return JSON.stringify(items)
 }
 
@@ -1083,10 +1163,20 @@ function applySeo(route, profileDetail = null) {
   upsertMeta('meta[name="description"]', { name: 'description' }, 'content', seo.description)
   upsertMeta('meta[name="robots"]', { name: 'robots' }, 'content', seo.robots)
   upsertMeta('meta[property="og:title"]', { property: 'og:title' }, 'content', seo.title)
+  upsertMeta('meta[property="og:type"]', { property: 'og:type' }, 'content', openGraphType(seo))
   upsertMeta('meta[property="og:description"]', { property: 'og:description' }, 'content', seo.description)
   upsertMeta('meta[property="og:url"]', { property: 'og:url' }, 'content', canonicalUrl)
+  upsertMeta('meta[property="og:image"]', { property: 'og:image' }, 'content', seoImageUrl())
+  upsertMeta('meta[property="og:image:secure_url"]', { property: 'og:image:secure_url' }, 'content', seoImageUrl())
+  upsertMeta('meta[property="og:image:type"]', { property: 'og:image:type' }, 'content', 'image/png')
+  upsertMeta('meta[property="og:image:width"]', { property: 'og:image:width' }, 'content', '1200')
+  upsertMeta('meta[property="og:image:height"]', { property: 'og:image:height' }, 'content', '630')
+  upsertMeta('meta[property="article:author"]', { property: 'article:author' }, 'content', seo.author || "Toothless' TSS Bot")
+  upsertMeta('meta[property="article:published_time"]', { property: 'article:published_time' }, 'content', seo.publishedAt || '')
+  upsertMeta('meta[property="article:modified_time"]', { property: 'article:modified_time' }, 'content', seo.publishedAt || '')
   upsertMeta('meta[name="twitter:title"]', { name: 'twitter:title' }, 'content', seo.title)
   upsertMeta('meta[name="twitter:description"]', { name: 'twitter:description' }, 'content', seo.description)
+  upsertMeta('meta[name="twitter:image"]', { name: 'twitter:image' }, 'content', seoImageUrl())
   upsertLink('canonical', canonicalUrl)
 
   let structuredData = document.getElementById('site-structured-data')
@@ -2227,32 +2317,38 @@ function AppContent() {
           className="flex max-w-[calc(100vw-2rem)] items-center gap-1.5 rounded-full border border-border bg-fury-white/92 py-1.5 pl-1.5 pr-11 shadow-[0_8px_24px_rgba(0,0,0,0.13)] backdrop-blur sm:pl-2"
           ref={navPillRef}
         >
-          <button
+          <a
             aria-label="Go to Toothless' TSS Bot home"
             className="hidden h-8 w-8 shrink-0 place-items-center rounded-full transition hover:bg-surface sm:grid"
-            onClick={() => navigate('/')}
-            type="button"
+            href="/"
+            onClick={(event) => {
+              event.preventDefault()
+              navigate('/')
+            }}
           >
             <img
               alt=""
               className="h-7 w-7 rounded-full"
               src="/embed-icon.svg"
             />
-          </button>
+          </a>
 
           <nav className="flex min-w-0 items-center gap-0.5 overflow-x-auto">
             {primaryNavItems.map((item) => (
-              <button
+              <a
                 className={`shrink-0 rounded-full px-2.5 py-1.5 text-[13px] font-semibold leading-5 transition sm:px-3 ${activeNavPath === item.path
                   ? 'bg-text text-bg apricot-button-text'
                   : 'text-text-soft hover:bg-surface hover:text-text'
                   }`}
+                href={item.path}
                 key={item.path}
-                onClick={() => navigate(item.path)}
-                type="button"
+                onClick={(event) => {
+                  event.preventDefault()
+                  navigate(item.path)
+                }}
               >
                 {item.label}
-              </button>
+              </a>
             ))}
           </nav>
 
@@ -2260,17 +2356,20 @@ function AppContent() {
 
           <nav className="flex shrink-0 items-center gap-0.5">
             {utilityNavItems.map((item) => (
-              <button
+              <a
                 className={`shrink-0 rounded-full px-2.5 py-1.5 text-[13px] font-semibold leading-5 transition ${activeNavPath === item.path
                   ? 'bg-text text-bg apricot-button-text'
                   : 'text-text-soft hover:bg-surface hover:text-text'
                   }`}
+                href={item.path}
                 key={item.path}
-                onClick={() => navigate(item.path)}
-                type="button"
+                onClick={(event) => {
+                  event.preventDefault()
+                  navigate(item.path)
+                }}
               >
                 {item.label}
-              </button>
+              </a>
             ))}
           </nav>
         </div>
@@ -3185,10 +3284,13 @@ function BlogPage({ navigate, posts }) {
       <div className="mt-8 grid gap-4">
         {posts.map((post) => (
           <article className="rounded-lg border border-border bg-fury-white p-5 shadow-sm" key={post.slug}>
-            <button
+            <a
               className="block w-full text-left"
-              onClick={() => navigate(post.path)}
-              type="button"
+              href={post.path}
+              onClick={(event) => {
+                event.preventDefault()
+                navigate(post.path)
+              }}
             >
               <p className="text-sm font-semibold uppercase tracking-wide text-fury-cyan">
                 {formatBlogDate(post.date)}
@@ -3200,7 +3302,7 @@ function BlogPage({ navigate, posts }) {
               <span className="mt-4 inline-block text-sm font-semibold text-fury-cyan">
                 Read post
               </span>
-            </button>
+            </a>
           </article>
         ))}
 
@@ -3668,27 +3770,36 @@ function Landing({
             </p>
             <div className="mt-8 w-full max-w-xl">
               <div className="grid gap-4 sm:grid-cols-3">
-                <button
+                <a
                   className="apricot-button-text min-h-15 rounded-lg bg-text px-5 py-4 text-base font-semibold text-bg transition hover:bg-fury-cyan"
-                  onClick={() => navigate('/teams')}
-                  type="button"
+                  href="/teams"
+                  onClick={(event) => {
+                    event.preventDefault()
+                    navigate('/teams')
+                  }}
                 >
                   Team Leaderboard
-                </button>
-                <button
+                </a>
+                <a
                   className="min-h-15 rounded-lg border-2 border-text bg-fury-white px-5 py-4 text-base font-semibold text-text transition hover:bg-surface"
-                  onClick={() => navigate('/players')}
-                  type="button"
+                  href="/players"
+                  onClick={(event) => {
+                    event.preventDefault()
+                    navigate('/players')
+                  }}
                 >
                   Player Leaderboard
-                </button>
-                <button
+                </a>
+                <a
                   className="min-h-15 rounded-lg border-2 border-ring px-5 py-4 text-base font-semibold text-fury-cyan transition hover:bg-surface hover:text-text"
-                  onClick={() => navigate('/battle-logs')}
-                  type="button"
+                  href="/battle-logs"
+                  onClick={(event) => {
+                    event.preventDefault()
+                    navigate('/battle-logs')
+                  }}
                 >
                   Battle Logs
-                </button>
+                </a>
               </div>
 
               <form
@@ -3719,10 +3830,13 @@ function Landing({
                 </button>
               </form>
 
-              <button
+              <a
                 className="mt-4 grid w-full gap-3 border-l-2 border-fury-cyan bg-fury-white/80 px-4 py-3 text-left shadow-sm backdrop-blur transition hover:bg-surface sm:grid-cols-[1fr_auto] sm:items-center"
-                onClick={() => navigate(latestBlogPost?.path || '/blog')}
-                type="button"
+                href={latestBlogPost?.path || '/blog'}
+                onClick={(event) => {
+                  event.preventDefault()
+                  navigate(latestBlogPost?.path || '/blog')
+                }}
               >
                 <span className="min-w-0">
                   <span className="block text-xs font-semibold uppercase tracking-wide text-fury-cyan">
@@ -3738,7 +3852,7 @@ function Landing({
                 <span className="text-sm font-semibold text-fury-cyan">
                   {latestBlogPost ? 'Read post' : 'Open blog'}
                 </span>
-              </button>
+              </a>
             </div>
           </div>
 
@@ -4233,12 +4347,15 @@ function TeamsPage({ leaderboard, navigate, teams }) {
         {teams.map((team, index) => {
           const name = bestTeamName(team)
           return (
-            <button
-              className="grid w-full gap-4 border-b border-surface px-5 py-4 text-left transition hover:bg-surface md:grid-cols-[4rem_1fr_repeat(4,auto)] md:items-center"
-              key={`${name}-${team.clan_id || index}`}
-              onClick={() => navigate(teamPath(name))}
-              type="button"
-            >
+          <a
+            className="grid w-full gap-4 border-b border-surface px-5 py-4 text-left transition hover:bg-surface md:grid-cols-[4rem_1fr_repeat(4,auto)] md:items-center"
+            href={teamPath(name)}
+            key={`${name}-${team.clan_id || index}`}
+            onClick={(event) => {
+              event.preventDefault()
+              navigate(teamPath(name))
+            }}
+          >
               <span className="text-sm font-semibold text-fury-cyan">#{index + 1}</span>
               <span className="min-w-0">
                 <span className="block truncate text-lg font-semibold">{name}</span>
@@ -4249,7 +4366,7 @@ function TeamsPage({ leaderboard, navigate, teams }) {
               <span className="text-sm font-semibold">
                 {formatNumber(team.points?.total_points || team.total_kills)}
               </span>
-            </button>
+            </a>
           )
         })}
 
@@ -4293,11 +4410,14 @@ function PlayersPage({ leaderboard, navigate, players }) {
             ) : null}
 
             {players.map((player, index) => (
-              <button
+              <a
                 className="grid w-full grid-cols-[4rem_minmax(220px,1fr)_repeat(7,92px)] gap-3 border-b border-surface px-5 py-4 text-left text-sm transition hover:bg-surface"
+                href={playerPath(player.uid)}
                 key={player.uid}
-                onClick={() => navigate(playerPath(player.uid))}
-                type="button"
+                onClick={(event) => {
+                  event.preventDefault()
+                  navigate(playerPath(player.uid))
+                }}
               >
                 <p className="font-semibold text-fury-cyan">#{index + 1}</p>
                 <div className="min-w-0">
@@ -4313,7 +4433,7 @@ function PlayersPage({ leaderboard, navigate, players }) {
                 <p className="text-right">{Number(player.win_rate || 0).toFixed(1)}%</p>
                 <p className="text-right">{Number(player.kdr || 0).toFixed(2)}</p>
                 <p className="text-right">{formatNumber(player.teams_seen)}</p>
-              </button>
+              </a>
             ))}
           </div>
         </div>
@@ -4903,11 +5023,14 @@ function BattleLogsPage({ live, matches, navigate }) {
 
       <div className="overflow-hidden rounded-lg border border-border bg-fury-white shadow-sm">
         {matches.map((match) => (
-          <button
+          <a
             className="grid w-full gap-x-6 gap-y-2 border-b border-surface px-5 py-4 text-left transition hover:bg-surface md:grid-cols-[minmax(0,1fr)_minmax(18rem,0.9fr)_auto] md:items-center"
+            href={gamePath(match.session_id)}
             key={match.session_id}
-            onClick={() => navigate(gamePath(match.session_id))}
-            type="button"
+            onClick={(event) => {
+              event.preventDefault()
+              navigate(gamePath(match.session_id))
+            }}
           >
             <div className="min-w-0">
               <p className="truncate font-semibold">{match.map_name || 'Unknown map'}</p>
@@ -4917,7 +5040,7 @@ function BattleLogsPage({ live, matches, navigate }) {
             </div>
             <ParticipantNames participants={gameParticipants(match)} spread />
             <p className="text-sm">{formatMatchSize(match.player_count)}</p>
-          </button>
+          </a>
         ))}
 
         {!matches.length ? (
@@ -4997,11 +5120,14 @@ function TournamentsPage({ navigate }) {
 
       <div className="overflow-hidden rounded-lg border border-border bg-fury-white shadow-sm">
         {tournaments.map((tournament) => (
-          <button
+          <a
             className="grid w-full gap-x-4 gap-y-1 border-b border-surface px-5 py-4 text-left transition hover:bg-surface md:grid-cols-[1fr_repeat(3,auto)] md:items-center"
+            href={tournamentPath(tournament.tournament_id)}
             key={tournament.tournament_id}
-            onClick={() => navigate(tournamentPath(tournament.tournament_id))}
-            type="button"
+            onClick={(event) => {
+              event.preventDefault()
+              navigate(tournamentPath(tournament.tournament_id))
+            }}
           >
             <div className="min-w-0">
               <div className="flex flex-wrap items-center gap-x-2 gap-y-1">
@@ -5019,7 +5145,7 @@ function TournamentsPage({ navigate }) {
             <span className="text-sm">{formatNumber(tournament.match_count)} matches</span>
             <span className="text-sm">{formatNumber(tournament.team_count)} teams</span>
             <span className="text-sm font-semibold text-fury-cyan">View</span>
-          </button>
+          </a>
         ))}
 
         {!tournaments.length ? (
diff --git a/server.cjs b/server.cjs
index 03d50be..57128fa 100644
--- a/server.cjs
+++ b/server.cjs
@@ -66,6 +66,10 @@ const TURNSTILE_MAX_TOKEN_LENGTH = 2048
 const TURNSTILE_TOKEN_MAX_AGE_MS = 5 * 60 * 1000
 const SITE_SESSION_SECRET = process.env.SITE_SESSION_SECRET || process.env.API_SESSION_SECRET || TURNSTILE_SECRET_KEY
 const DIST_DIR = path.join(__dirname, 'dist')
+const SEO_IMAGE_PATH = '/embed.png'
+const INDEX_ROBOTS = 'index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1'
+const NOINDEX_ROBOTS = 'noindex, follow'
+const BLOG_POSTS_DIR = path.join(__dirname, 'frontend', 'src', 'blog', 'posts')
 const VEHICLE_ICONS_DIR = path.resolve(
   __dirname,
   process.env.VEHICLE_ICONS_DIR || path.join('dist', 'vehicle-icons'),
@@ -2369,6 +2373,80 @@ function decodeRouteSegment(value) {
   }
 }
 
+function slugify(value) {
+  return String(value || '')
+    .trim()
+    .toLowerCase()
+    .replace(/['"]/g, '')
+    .replace(/[^a-z0-9]+/g, '-')
+    .replace(/^-+|-+$/g, '')
+}
+
+function parseBlogFrontMatter(raw) {
+  const source = String(raw || '')
+  const match = source.match(/^---\s*\n([\s\S]*?)\n---\s*\n?([\s\S]*)$/)
+  if (!match) return { attributes: {}, content: source }
+
+  const attributes = {}
+  match[1].split('\n').forEach((line) => {
+    const separator = line.indexOf(':')
+    if (separator === -1) return
+    const key = line.slice(0, separator).trim()
+    const value = line.slice(separator + 1).trim().replace(/^["']|["']$/g, '')
+    if (key) attributes[key] = value
+  })
+
+  return { attributes, content: match[2] }
+}
+
+function excerptFromMarkdown(markdown) {
+  return String(markdown || '')
+    .replace(/```[\s\S]*?```/g, '')
+    .split('\n')
+    .map((line) => line.replace(/^#{1,6}\s+/, '').trim())
+    .find((line) => line && !line.startsWith('![') && !line.startsWith('>')) || ''
+}
+
+function blogPosts() {
+  let entries = []
+  try {
+    entries = fs.readdirSync(BLOG_POSTS_DIR, { withFileTypes: true })
+  } catch {
+    return []
+  }
+
+  return entries
+    .filter((entry) => entry.isFile() && entry.name.toLowerCase().endsWith('.md'))
+    .map((entry) => {
+      const filePath = path.join(BLOG_POSTS_DIR, entry.name)
+      const raw = fs.readFileSync(filePath, 'utf8')
+      const { attributes, content } = parseBlogFrontMatter(raw)
+      const filename = entry.name.replace(/\.md$/i, '')
+      const slug = slugify(attributes.slug || filename)
+      const date = attributes.date || ''
+      const timestamp = date ? Date.parse(date) : 0
+      return {
+        author: attributes.author || '',
+        date,
+        excerpt: attributes.excerpt || excerptFromMarkdown(content),
+        path: `/blog/${encodeURIComponent(slug)}`,
+        slug,
+        timestamp: Number.isFinite(timestamp) ? timestamp : 0,
+        title: attributes.title || filename.replace(/[-_]+/g, ' ') || 'Untitled post',
+      }
+    })
+    .filter((post) => post.slug && post.title)
+    .sort((a, b) => b.timestamp - a.timestamp || a.title.localeCompare(b.title))
+}
+
+function blogPostBySlug(slug) {
+  return blogPosts().find((post) => post.slug === slug) || null
+}
+
+function openGraphType(seo) {
+  return seo.type === 'BlogPosting' ? 'article' : 'website'
+}
+
 function routeSeo(pathname) {
   const cleanPath = pathname.replace(/\/+$/, '') || '/'
 
@@ -2376,10 +2454,11 @@ function routeSeo(pathname) {
     const teamName = decodeRouteSegment(cleanPath.slice('/teams/'.length))
     if (teamName) {
       return {
-        title: `${teamName} TSS Team Profile | Toothless' TSS Bot`,
-        description: `${teamName} TSS team profile with roster details, battle history, and recent War Thunder squadron activity.`,
-        robots: 'index, follow',
+        title: `${teamName} War Thunder TSS Team Profile | Toothless' TSS Bot`,
+        description: `${teamName} War Thunder TSS team profile with roster details, battle history, and recent squadron activity.`,
+        robots: INDEX_ROBOTS,
         path: `/teams/${encodeURIComponent(teamName)}`,
+        type: 'ProfilePage',
       }
     }
   }
@@ -2389,67 +2468,140 @@ function routeSeo(pathname) {
     if (uid) {
       return {
         title: `Player ${uid} | Toothless' TSS Bot`,
-        description: `TSS career stats for player ${uid} — battles, win rate, kills, and teams seen with.`,
-        robots: 'noindex, follow',
+        description: `War Thunder TSS career stats for player ${uid}: battles, win rate, kills, and teams seen with.`,
+        robots: NOINDEX_ROBOTS,
         path: `/players/${encodeURIComponent(uid)}`,
+        type: 'ProfilePage',
+      }
+    }
+  }
+
+  if (cleanPath.startsWith('/blog/')) {
+    const slug = slugify(decodeRouteSegment(cleanPath.slice('/blog/'.length)))
+    const post = blogPostBySlug(slug)
+    if (slug) {
+      return {
+        title: `${post?.title || 'Blog post'} | Toothless' TSS Bot`,
+        description: post?.excerpt || 'News, feature updates, and War Thunder TSS Bot announcements from Toothless TSS Bot.',
+        robots: post ? INDEX_ROBOTS : NOINDEX_ROBOTS,
+        path: `/blog/${encodeURIComponent(slug)}`,
+        type: 'BlogPosting',
+        publishedAt: post?.date || '',
+        author: post?.author || "Toothless' TSS Bot",
+      }
+    }
+  }
+
+  if (cleanPath.startsWith('/games/')) {
+    const gameId = decodeRouteSegment(cleanPath.slice('/games/'.length))
+    if (gameId) {
+      return {
+        title: `Game ${gameId} | Toothless' TSS Bot`,
+        description: `War Thunder TSS battle log details for game ${gameId}, including participants, map, player counts, and combat stats.`,
+        robots: NOINDEX_ROBOTS,
+        path: `/games/${encodeURIComponent(gameId)}`,
+        type: 'WebPage',
+      }
+    }
+  }
+
+  if (cleanPath.startsWith('/tournaments/')) {
+    const tournamentId = decodeRouteSegment(cleanPath.slice('/tournaments/'.length))
+    if (tournamentId) {
+      return {
+        title: `War Thunder TSS Tournament ${tournamentId} | Toothless' TSS Bot`,
+        description: `War Thunder TSS tournament ${tournamentId} bracket, matches, standings, and games tracked by Toothless' TSS Bot.`,
+        robots: INDEX_ROBOTS,
+        path: `/tournaments/${encodeURIComponent(tournamentId)}`,
+        type: 'CollectionPage',
       }
     }
   }
 
   const byPath = {
     '/': {
-      title: "Toothless' TSS Bot | Live TSS Leaderboards and Battle Logs",
-      description: 'Live War Thunder TSS team leaderboards, battle logs, team profiles, uptime, and privacy-safe viewer analytics from Toothless TSS Bot.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Leaderboards, Teams and Battle Logs | Toothless' TSS Bot",
+      description: 'Track War Thunder Tournament Service teams, live TSS leaderboards, squadron profiles, battle logs, player stats, and tournament brackets.',
+      robots: INDEX_ROBOTS,
       path: '/',
+      type: 'WebApplication',
     },
     '/teams': {
-      title: "TSS Team Leaderboard | Toothless' TSS Bot",
-      description: 'Browse the live TSS team leaderboard, compare War Thunder squadron rankings, points, players, and recent team activity.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Team Leaderboard | Toothless' TSS Bot",
+      description: 'Browse the live War Thunder TSS team leaderboard with squadron rankings, points, players, win rates, battles, and recent activity.',
+      robots: INDEX_ROBOTS,
       path: '/teams',
+      type: 'CollectionPage',
     },
     '/players': {
-      title: "TSS Player Leaderboard | Toothless' TSS Bot",
-      description: 'Browse the TSS player leaderboard, compare War Thunder player score, kills, win rate, KDR, and battle activity.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Player Leaderboard | Toothless' TSS Bot",
+      description: 'Browse the War Thunder TSS player leaderboard and compare player score, kills, assists, win rate, KDR, teams, and battle activity.',
+      robots: INDEX_ROBOTS,
       path: '/players',
+      type: 'CollectionPage',
     },
     '/battle-logs': {
-      title: "TSS Battle Logs | Toothless' TSS Bot",
-      description: 'Read recent TSS battle logs with team names, map history, player counts, battle times, and War Thunder match context.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Battle Logs | Toothless' TSS Bot",
+      description: 'Read recent War Thunder TSS battle logs with teams, maps, player counts, battle times, replays, and match context.',
+      robots: INDEX_ROBOTS,
       path: '/battle-logs',
+      type: 'CollectionPage',
     },
     '/live': {
-      title: "TSS Battle Logs | Toothless' TSS Bot",
-      description: 'Read recent TSS battle logs with team names, map history, player counts, battle times, and War Thunder match context.',
-      robots: 'index, follow',
+      title: "War Thunder TSS Battle Logs | Toothless' TSS Bot",
+      description: 'Read recent War Thunder TSS battle logs with teams, maps, player counts, battle times, replays, and match context.',
+      robots: INDEX_ROBOTS,
       path: '/battle-logs',
+      type: 'CollectionPage',
+    },
+    '/tournaments': {
+      title: 'War Thunder TSS Tournaments | Brackets and Standings',
+      description: "Browse War Thunder TSS tournaments with brackets, standings, teams, matches, and replay links tracked by Toothless' TSS Bot.",
+      robots: INDEX_ROBOTS,
+      path: '/tournaments',
+      type: 'CollectionPage',
+    },
+    '/blog': {
+      title: "War Thunder TSS Bot Blog | Toothless' TSS Bot",
+      description: 'News, feature updates, tournament tracking notes, and War Thunder TSS Bot announcements from Toothless TSS Bot.',
+      robots: INDEX_ROBOTS,
+      path: '/blog',
+      type: 'Blog',
     },
     '/uptime': {
       title: "TSS Bot Uptime Status | Toothless' TSS Bot",
       description: 'Check Toothless TSS Bot uptime, API health, TSS data proxy status, and recent availability history.',
-      robots: 'index, follow',
+      robots: INDEX_ROBOTS,
       path: '/uptime',
+      type: 'WebPage',
     },
     '/viewers': {
       title: "Viewer Analytics | Toothless' TSS Bot",
       description: 'Opt-in viewer analytics for Toothless TSS Bot, including active pages, broad device signals, and privacy-safe activity trends.',
-      robots: 'noindex, follow',
+      robots: NOINDEX_ROBOTS,
       path: '/viewers',
+      type: 'WebPage',
     },
     '/privacy': {
       title: "Privacy Notice | Toothless' TSS Bot",
       description: 'How Toothless TSS Bot handles cookies, opt-in analytics, viewer data, retention, deletion, and privacy rights.',
-      robots: 'index, follow',
+      robots: INDEX_ROBOTS,
       path: '/privacy',
+      type: 'WebPage',
     },
     '/docs': {
       title: "Docs | Toothless' TSS Bot",
       description: 'Documentation and command reference for Toothless TSS Bot.',
-      robots: 'noindex, follow',
+      robots: NOINDEX_ROBOTS,
       path: '/docs',
+      type: 'WebPage',
+    },
+    '/settings': {
+      title: "Settings | Toothless' TSS Bot",
+      description: 'Customize layout and appearance preferences for Toothless TSS Bot, including custom theme accent colors.',
+      robots: 'noindex, nofollow',
+      path: '/settings',
+      type: 'WebPage',
     },
   }
 
@@ -2457,13 +2609,18 @@ function routeSeo(pathname) {
 }
 
 function routeStructuredData(origin, seo, canonicalUrl) {
-  return JSON.stringify([
+  const siteId = `${origin}/#website`
+  const pageId = `${canonicalUrl}#webpage`
+  const imageUrl = `${origin}${SEO_IMAGE_PATH}`
+  const items = [
     {
       '@context': 'https://schema.org',
       '@type': 'WebSite',
+      '@id': siteId,
       name: "Toothless' TSS Bot",
+      alternateName: ['TSS Bot', 'War Thunder TSS Bot', 'Toothless TSS Bot'],
       url: `${origin}/`,
-      description: 'Live War Thunder TSS leaderboards, battle logs, and team profiles.',
+      description: 'Live War Thunder Tournament Service leaderboards, battle logs, tournaments, and team profiles.',
       potentialAction: {
         '@type': 'SearchAction',
         target: `${origin}/teams/{search_term_string}`,
@@ -2472,17 +2629,65 @@ function routeStructuredData(origin, seo, canonicalUrl) {
     },
     {
       '@context': 'https://schema.org',
-      '@type': 'WebPage',
+      '@type': seo.type || 'WebPage',
+      '@id': pageId,
       name: seo.title,
       url: canonicalUrl,
       description: seo.description,
+      image: imageUrl,
       isPartOf: {
-        '@type': 'WebSite',
-        name: "Toothless' TSS Bot",
-        url: `${origin}/`,
+        '@id': siteId,
       },
     },
-  ])
+    {
+      '@context': 'https://schema.org',
+      '@type': 'BreadcrumbList',
+      itemListElement: [
+        {
+          '@type': 'ListItem',
+          position: 1,
+          name: 'Home',
+          item: `${origin}/`,
+        },
+        ...(seo.path === '/' ? [] : [{
+          '@type': 'ListItem',
+          position: 2,
+          name: seo.title.replace(/\s+\|\s+Toothless' TSS Bot$/, ''),
+          item: canonicalUrl,
+        }]),
+      ],
+    },
+  ]
+
+  if (seo.type === 'BlogPosting') {
+    items.push({
+      '@context': 'https://schema.org',
+      '@type': 'BlogPosting',
+      headline: seo.title.replace(/\s+\|\s+Toothless' TSS Bot$/, ''),
+      description: seo.description,
+      url: canonicalUrl,
+      image: imageUrl,
+      datePublished: seo.publishedAt || undefined,
+      dateModified: seo.publishedAt || undefined,
+      author: {
+        '@type': 'Person',
+        name: seo.author || "Toothless' TSS Bot",
+      },
+      publisher: {
+        '@type': 'Organization',
+        name: "Toothless' TSS Bot",
+        logo: {
+          '@type': 'ImageObject',
+          url: imageUrl,
+        },
+      },
+      mainEntityOfPage: {
+        '@id': pageId,
+      },
+    })
+  }
+
+  return JSON.stringify(items)
 }
 
 function htmlWithSeo(req, data) {
@@ -2504,6 +2709,11 @@ function htmlWithSeo(req, data) {
     .replaceAll('__SEO_DESCRIPTION__', escapeHtml(seo.description))
     .replaceAll('__SEO_ROBOTS__', escapeHtml(seo.robots))
     .replaceAll('__SEO_CANONICAL__', escapeHtml(canonicalUrl))
+    .replaceAll('__SEO_OG_TYPE__', escapeHtml(openGraphType(seo)))
+    .replaceAll('__SEO_IMAGE__', escapeHtml(`${origin}${SEO_IMAGE_PATH}`))
+    .replaceAll('__SEO_AUTHOR__', escapeHtml(seo.author || "Toothless' TSS Bot"))
+    .replaceAll('__SEO_PUBLISHED_TIME__', escapeHtml(seo.publishedAt || ''))
+    .replaceAll('__SEO_MODIFIED_TIME__', escapeHtml(seo.publishedAt || ''))
     .replaceAll('__SEO_JSON_LD__', routeStructuredData(origin, seo, canonicalUrl).replace(/</g, '\\u003c'))
     .replaceAll('__TURNSTILE_SESSION__', isTurnstileSessionVerified(req) ? 'verified' : 'required')
 }
@@ -2523,7 +2733,9 @@ function sendRobotsTxt(req, res) {
     'User-agent: *',
     'Allow: /',
     'Disallow: /api/',
+    'Disallow: /data/',
     'Disallow: /viewers',
+    'Disallow: /settings',
     `Sitemap: ${origin}/sitemap.xml`,
     '',
   ].join('\n')
@@ -2540,15 +2752,24 @@ function sendSitemapXml(req, res) {
   const urls = [
     { path: '/', priority: '1.0', changefreq: 'hourly' },
     { path: '/teams', priority: '0.9', changefreq: 'hourly' },
+    { path: '/players', priority: '0.85', changefreq: 'hourly' },
     { path: '/battle-logs', priority: '0.9', changefreq: 'hourly' },
+    { path: '/tournaments', priority: '0.85', changefreq: 'daily' },
+    { path: '/blog', priority: '0.7', changefreq: 'weekly' },
     { path: '/uptime', priority: '0.5', changefreq: 'daily' },
     { path: '/privacy', priority: '0.3', changefreq: 'monthly' },
+    ...blogPosts().map((post) => ({
+      path: post.path,
+      priority: '0.6',
+      changefreq: 'monthly',
+      lastmod: post.date || today,
+    })),
   ]
   const body = `<?xml version="1.0" encoding="UTF-8"?>
 <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
 ${urls.map((url) => `  <url>
     <loc>${escapeHtml(`${origin}${url.path}`)}</loc>
-    <lastmod>${today}</lastmod>
+    <lastmod>${escapeHtml(url.lastmod || today)}</lastmod>
     <changefreq>${url.changefreq}</changefreq>
     <priority>${url.priority}</priority>
   </url>`).join('\n')}